The Harley Owners Group (H.O.G.), a community marketing club for Harley-Davidson enthusiasts, was founded in 1983 to foster stronger relationships between Harley-Davidson and its customers, with a focus on community building and feedback. 

Here's a more detailed look at the H.O.G.'s story:

• Founding and Purpose:

  The H.O.G. was established in 1983 by one of Harley-Davidson founder's grandsons, aiming to build lasting relationships with customers by creating a strong community and fostering feedback between the company and its riders. 

• Growth and Expansion:

  H.O.G. started with a desire to provide Harley riders with an organized way to share their passion and pride. By 1985, there were 49 local chapters in the United States, with a total membership of 60,000. 

• Community Focus:

  The H.O.G. emphasizes community building, with local chapters directly linked to Harley-Davidson dealerships. These chapters organize rides, events, and other activities, creating opportunities for riders to connect and share their passion for Harley-Davidson motorcycles. 

• Global Reach:

  The H.O.G. has grown into the largest factory-sponsored motorcycle organization in the world, with over 1.2 million members. The first European clubs were created in the 1990s, and the H.O.G. continues to expand its global presence. 

• Benefits of Membership:

  H.O.G. membership includes benefits such as a magazine subscription, a touring map book, a pin, a patch, various programs, and more